MBTA Charlie App, is to streamline Boston's local transit experience
Problem
Opportunity
How might we enable commuters to conveniently track and reload their travel card funds in real-time, regardless of their location, to ensure a seamless transit experience across all modes of transport?
Process
Validating the problem
The design process for MBTA Charlie app began by validating the problem and understanding the user needs and frustration with the exsisting system. With these insights, we created personas and sketched user flows to ensure the app addressed key pain points. We iterated on wireframes and prototypes, focusing on reducing steps and improving information clarity.
Breaking down the problem
To understand the full commuting experience, we circulated user survey amongst the daily commuters and gathered 55+ response highlighting user frustrations and suggestions. We also interviewed 10 MBTA riders, mapped out their journeys, and analyzed competing transit apps.
Breaking down the problem
Our online research showed the Boston's Tranportation Aurthority (MBTA)is moving toward digital payments, the transition will take time. Additionally, upon comparing with other cities we learned that 95% of transit users in other cities rely on mobile phones. This confirmed that a mobile app is the most practical solution to improve fund management and enhance the transit experience.
Solution
Breaking down the problem
Our online research showed the Boston's Tranportation Aurthority (MBTA)is moving toward digital payments, the transition will take time. Additionally, upon comparing with other cities we learned that 95% of transit users in other cities rely on mobile phones. This confirmed that a mobile app is the most practical solution to improve fund management and enhance the transit experience.
Breaking down the problem
Our online research showed the Boston's Tranportation Aurthority (MBTA)is moving toward digital payments, the transition will take time. Additionally, upon comparing with other cities we learned that 95% of transit users in other cities rely on mobile phones. This confirmed that a mobile app is the most practical solution to improve fund management and enhance the transit experience.
Breaking down the problem
Our online research showed the Boston's Tranportation Aurthority (MBTA)is moving toward digital payments, the transition will take time. Additionally, upon comparing with other cities we learned that 95% of transit users in other cities rely on mobile phones. This confirmed that a mobile app is the most practical solution to improve fund management and enhance the transit experience.
Impact & Learnings
Breaking down the problem
Our online research showed the Boston's Tranportation Aurthority (MBTA)is moving toward digital payments, the transition will take time. Additionally, upon comparing with other cities we learned that 95% of transit users in other cities rely on mobile phones. This confirmed that a mobile app is the most practical solution to improve fund management and enhance the transit experience.
Breaking down the problem
Our online research showed the Boston's Tranportation Aurthority (MBTA)is moving toward digital payments, the transition will take time. Additionally, upon comparing with other cities we learned that 95% of transit users in other cities rely on mobile phones. This confirmed that a mobile app is the most practical solution to improve fund management and enhance the transit experience.
