
How might we create a unified platform for early-stage tech entrepreneurs to help them find the right collaborators?
My Role
UX Designer and Research
My Team
Kanksha Dixit and Shivani Bhosle
Timeline
September 2024 - December 2024
Project Type
Web App Design - Thesis Project
How it all began...
While working on a project, our progress was slowing down due to scattered tools for ideation, collaboration, and project management. That's when we began to research
How would these early startups work their way out while being on a deadline?
To validate how scattered tools affected the startups
We built a survey using Qualtrics and interviewed three innovation labs at Harvard, MIT, and Northeastern University.
We did affinity mapping to analyze and categorize the responses into challenges, user needs, tools they are familiar with, and suggestions
What are we trying to do?
Problem
Many early-stage startups struggle to find the right people based on their project needs and stage. Scattered tools delay the progress of the work.
Key Problems :
- Find the right collaborators efficiently
- Structure and manage their projects effectively
- Access expert guidance when making critical decisions
Who We’re Designing For?
Defining Users
We needed to deeply understand who we were designing for — their goals, frustrations, and everyday contexts.
To understand and validate how our users would naturally interact with a system we supported our personas with user stories, before jumping to wireframes or flows.
How the journey unfolds
Identifying Market Gaps
Through Feature Analysis, We compared our product with some of the existing leading tools. While the tools are great, "Alianza" stood out to be a unified feature platform.
Ideation
We began sketching small elements of the platform and how the initial flow would look like.
Idea was match making concept with the help of AI on-boarding and a profile card that highlights skills which would act as a SEO to match it for the right people.
We wanted the user to have a dashboard experience for a holistic view of unified platform
Feature Implementation
The goal was a platform that adapts to their roles. We had a vision of AI understanding user roles by having a conversation and further tailoring the experience.
User Testing
Our goal was to understand user behavior in the initial stage for an intuitive platform
Initial Look of the flows
Introducing Alianza!
Interact with the Final UI
My learnings and future of this project..
Impact, Scalability and Business
We see opportunities to support more users by enabling multi-project management and adding mentoring workshops to connect them with industry experts. This will help us increase user engagement by 20%
These steps will improve collaboration, offer guidance, and make the platform a go-to tool for innovators.